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Thoughts, stories and ideas to boost your email marketing ROI
Christmas is always one of the most intense moments of the year for email marketing. By the time December rolls around, inboxes are...
Christmas is always one of the most intense moments of the year for email marketing. By the time December rolls around, inboxes are already packed. Promotions stack on top of promotions, gift guides blur together, and every brand is trying to squeeze in one more “last chance”...
Email marketers spend countless hours perfecting their designs, polishing subject lines, and crafting campaigns that feel personal and...
Picture this. You just built what feels like the perfect email campaign. You refined the design, polished the copy, split-tested subject...
Black Friday remains one of the most important shopping events of the year for any company. You might have dazzling offers, compelling...
Email marketing remains one of the most powerful tools for driving engagement, building relationships, and generating revenue. However...
Bigger lists feel exciting. You see the numbers climb, your database grows, and it looks like progress. But if your list is full of...
Sales emails still work, but not the way they used to. In 2025, buyers are busier, inboxes are fuller, and attention is harder to earn...
What Is Spam? Spam is any unsolicited, irrelevant, or inappropriate email sent to a recipient without their permission. It often shows...
Building a big email list is a great start, but it doesn’t guarantee conversions. Think of your list as a room full of people who might...
You could write the best email campaign of your life. Perfect copy. Perfect timing. But if you're sending it to a list full of fake...
Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become...
Remembering that an email list isn’t the same as a relationship; it’s a collection of contacts. While growing your list is valuable...
The right email API can quietly save your product from chaos Email isn’t glamorous. It’s not the part of your product that gets demoed...
Phishing attacks have always been around, but in 2025, they’ve evolved into something else entirely. Forget the poorly worded messages...
What Is Email Engagement? When we look at email engagement, we’re looking at the level of a recipient's interactions with the emails...
Good deliverability is harder to achieve than most teams expect. With constantly changing sender requirements, spam filters evolving...
We know how it feels to craft the perfect email, only to see the open rates fall short. It's a frustrating experience that we can all...
In today’s data-driven marketing landscape, ensuring your email list is accurate and up-to-date is more critical than ever. Whether...
Getting your emails into inboxes is necessary for any successful marketing campaign. You can craft the perfect email, but what's the...
If done correctly, email marketing is one of the most effective marketing channels available. Not only does it allow you to communicate...
Email marketing remains a cornerstone of successful business strategies, and its importance continues to grow year after year. To...
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